The Abbey Road Institute Concept

What does licensing with
Abbey Road Institute
look like?

When you license an Abbey Road Institute, you are provided with a comprehensive business model called the ‘Abbey Road Institute Concept’.  This includes essential infrastructure, tools, curricula, branding and ongoing guidance and support.

This model enables you and your team to access the knowledge, skills and expertise of Abbey Road Institute. It provides you with the right to deliver courses, workshops and seminars using the Abbey Road Institute Concept and Proprietary Marks.

As a result, you’ll join the ranks of the Abbey Road brand, renowned for its unwavering commitment to quality, exceptional approach, and meticulous care.

Here is an overview of what you can expect when you work with us.

Guidance With Developing Facilities

Our Institutes are typically located within or alongside a commercial studio or a creative hub. As a prospective licensee, you may have a studio or commercial space that you plan to adapt to incorporate teaching facilities. Alternatively, you might want to build a new educational space from the ground up or within an existing creative complex.

Our team has a proven track record of building audio schools from scratch as well as seamlessly integrating teaching facilities into existing studios. We’ll help you to optimise or adapt a space with the relevant equipment of the appropriate standard required to deliver the outstanding student experience that Abbey Road Institute has become known for.

Flexibility is at the heart of our approach. We understand that each licensee has unique requirements and varying timelines. Whether you prefer a swift implementation or a phased approach over time, we will work with you to find the optimal pace that suits your needs. Our team will provide expert guidance on the various possibilities available to adapt your space, ensuring it aligns perfectly with the Abbey Road Institute standards.

Our Curriculum, Teaching Materials and Approach to Training

All Abbey Road Institutes worldwide teach our industry leading programme, the Advanced Diploma in Music Production and Sound Engineering which is the foundation that our education is built upon.

We provide all materials for local teaching teams along with guidance on teaching and learning using our Progressive Continuous Learning (PCL) method to deliver the course content in a dynamic and engaging way. This includes guidance on coursework, examination systems and supporting documents for student assessment.

You and your team will have access to detailed teaching materials, course timetables, lesson plans, teaching slides, presentations, exam guidance, workshops, guest lectures and more. We provide tools and guidance on everything you need at every stage of the course.

Our teaching materials are regularly updated and refined, incorporating the latest trends, technologies, and best practices in the audio and music education industry. You can trust that you’ll always be equipped with the most relevant and up-to-date resources to deliver a cutting-edge educational experience.

Sales and Marketing

Licensees are provided with Abbey Road Institute brand guidelines, website, a CRM, assets, templates, examples of marketing strategies, plans and guidance on implementation.

Your team will be guided through the launch of your Abbey Road Institute and supported with input and feedback on your strategy and day to day management of your sales and marketing activities.

We’ll share insights and knowledge on what works across our different markets to help you optimise your local activity and benefit from our wealth of expertise.

You will be able to seamlessly align your marketing collateral, online presence, and promotional materials with our established brand identity, ensuring a consistent and powerful message that resonates with your target audience.

Training In All Areas Of Operating An Abbey Road Institute

Our global team will train and support you in all aspects of establishing and running a successful Abbey Road Institute. We’ll provide you with bespoke training and ongoing support to equip your team in each key area of the business, from the Institute premises setup to staff recruitment and management, curricula delivery and teaching methodology as well as marketing and sales.

The Abbey Road Institute Operations Manual

Our Operations Manual is like the encyclopedia of Abbey Road Institute. It’s a comprehensive and exhaustive online reference manual that gives guidance on every single element involved in establishing and operating a successful Abbey Road Institute. The Operations Manual is designed with simplicity in mind, presenting information in a clear, concise and user-friendly format. No matter your level of experience, you will be able to easily grasp and successfully implement the Abbey Road Institute Concept.

You’ll have access to the Operations Manual from the time of signing your license and can access this support at any time.

We continually maintain, develop and add more information to reflect the evolving nature of what we do and offer updated guidance at regular intervals.

Ongoing Support

Our commitment to supporting you doesn’t end with the Operations Manual. It is a top priority for us to offer full support from our London headquarters and provide guidance to Abbey Road Institutes all over the world.

This includes regular management, marketing and academic meetings, and the sharing of best practice, insights and updates which contribute to both the day to day operations and the business development of all our Abbey Road Institutes. You’ll be provided with digital support and training for all our platforms and we can assist with staff recruitment and inducting new members of your team.

There’s always someone available to address your questions, no matter how big or small. As our partner you can leverage our experience and knowledge to build a successful business.

Ready to start your licensing journey with us?
Visit ‘The Licensing Process’ to be guided through the next steps of your journey.

‘We work in a bespoke nature with each licensee and territory. Combining our business expertise and your local market knowledge we’ll work with you to support you in operating a highly successful Abbey Road Institute.’

Register your interest

Register your interest and get immediate access to our Licensing Portal, to find out more about licensing opportunities with Abbey Road Institute.